Queued for 1 hour for a 70k matcha. Is Matchaman Jakarta worth it?
qponx
2026-01-24
Is the viral Matchaman in Jakarta worth the hour-long queue and hefty price tag? This review explores the hype, highlighting their signature hand-whisked Uji matcha lattes known for an authentic, umami-rich flavor. While the taste is top-notch, the tiny space is best for takeaway. Discover if the premium matcha and must-try dorayaki justify the cost, and get essential tips on when to visit and how to order for the best experience.
Passed by Blok M over the weekend and was shocked by the sea of people, Anjay! Turns out everyone was there for Matchaman. Looking at the line that stretched around the corner[1], I couldn't help but wonder: The hype is insane. It's just a cup of matcha, is it really worth all this? 🤔
Squeezing into the shop, the space was pitifully small. Finding a place to sit down and Nongkrong is basically wishful thinking[2]. The only consolation was being able to watch the staff hand-whisk the matcha at the open bar; the sense of ceremony was on point. I ordered their signature Signature Matchaman Latte[3]. It was incredibly smooth, and you could taste the unique umami and nutty notes of Uji matcha, with a hint of sophisticated bitterness—not like those overly sweet, artificial drinks. The Strawberry Matcha Latte[4] my friend ordered was also a pleasant surprise; the sweetness of the strawberry and the bitterness of the matcha actually went well together. Oh, and don't miss their Dorayaki[5]. The caramel pudding flavor, in particular, was soft, fragrant, and sweet—it got me even more hooked than the drink!
Alright, let's be real. The taste is Mantap, but the value for money really isn't great. A latte costs around 60-70k rupiah[6], which hurts the wallet a bit. And the atmosphere is really only good for taking a few photos for the 'gram and then leaving quickly. If you're looking to sit down and have a proper chat with friends, I'd advise you to think twice.
Tips to Avoid Pitfalls & A Quick Guide
For the girls who want to check this place out, here's some honest advice:
- Don't go on the weekend! Unless you want to experience the"joy" of queuing for an hour. It's less crowded on weekday afternoons.
- Treat it as a takeaway spot! Don't get your hopes up for a seat. Just grab your order and go; it's much better to chill elsewhere.
- Cashless only! Remember to bring your card or e-wallet[7].
- The magic words when ordering:"Less Sugar"! If you want to taste the authentic matcha flavor, you must ask the staff for less sugar[8], otherwise it will really overpower the matcha's original taste.
- A note for delivery folks: If you're ordering via GoFood/GrabFood, remember to request in the notes to have the ice separated[9], or you'll end up with a cup of green water... Don't ask me how I know. 🥲
- **Signature Matchaman Latte** [1]: Uji matcha's fresh, nutty flavor, refined bitterness. Zero cloying sweetness!
- Don't miss the **Caramel Pudding Dorayaki** [2]! This hidden gem is soft, sweet, and more addictive than any drink!
- Queue **around the corner** [3]? Still worth it! For the **hand-whisking matcha** ritual and the supreme flavor that makes the wait worthwhile.
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