Main Course Fail, Desserts are God-Tier! How to order at this viral Jakarta cafe?
qponx
2026-01-24
Curious about the viral Social Affair cafe in Jakarta? This guide reveals how to get the best experience. While the main courses often disappoint, the desserts are truly next-level. Discover why you should dive straight into their famous Salted Egg Yolk Croissant and flaky Croffles. The article shares the ultimate ordering strategy, seating tips, and other crucial advice to ensure you enjoy the highlights and skip the letdowns at this popular, but tricky, spot.
Girls, I have a real love-hate relationship with this place! 🤦♀️ Every time I scroll past Social Affair at PIK Avenue, people are either hyping up their original Martabak croissant[1] or complaining about it. Today, I came to test the waters myself to see if it's a legend or a rip-off.
As soon as I walked in, the ambiance was quite interesting, divided into two areas. One side is near the escalator, with dim lighting, perfect for bringing a laptop to Nongkrong or having a quiet chat with your bestie; the other side is near the outdoor area, bright and well-lit, clearly a spot for friends to gather, take photos, and check in[2]. The vibe is Mantap! 👍
Now for the main event, the food! I went straight for the desserts. Their signature Salted Egg Yolk Croissant[3] and Croffle[4] are truly undeniable, the outer shell is so flaky it crumbles, the filling is generous, and taking a bite when it's served warm is just so satisfying. Anjay!
But! Don't have any high hopes for the main courses. I ordered a salad just to try it out, and the dressing was sickeningly sweet, like they just poured it from a bottle of Thai sweet chili sauce[5]... My friend's chicken wings were also hard to describe; not only were they not cleaned properly, but the flavor was also unremarkable. My mood instantly went on a roller coaster ride. 🎢
To be honest, their prices aren't cheap. If you're just getting desserts and coffee, I think it's OK. But if you're spending that kind of money on a main course, I'd pass. Also, the service is hit-or-miss. The staff often huddle at the bar, and they won't respond even if you call them for a long time. So for my friends who aren't very patient, be cautious[6].
Guide to Avoiding Disappointment, Take Notes! ✍️
So, is it worth making a trip just for a croissant? If you happen to be shopping at PIK and drop by for afternoon tea, it's definitely Chill. But making a special trip just for a full meal? Totally unnecessary
- Ordering Formula: Treat this place purely as a Bakery & Coffee Shop! Go straight for things like the croissants, Croffle, and Matcha Lava Cake[7]. Don't touch the main courses at all!
- Seating Tips: If you want a quiet place to work, sit further inside (the area under the escalator); if you want to take photos and socialize, choose the bright spots outside.
- Payment Note: They don't accept cash! Remember to bring a card or have Gopay/OVO ready[8].
- Don't Come for Birthdays: Thinking of bringing an outside birthday cake to celebrate? Nope, the restaurant will make you buy one of theirs[9].
- Social Affair at PIK Avenue is always a buzz! Their original Martabak croissant[1] sparks love-hate debate. Curious?
- Signature salted egg yolk croissant[2] & Croffle[3]: flaky, generous filling, warm bliss! Don't miss the matcha lava cake[4].
- Pick your vibe: dimly lit corners for quiet chats, or the bright outdoor area for friend meetups & photo ops[5].
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