Jakarta! Don't have a sweet tooth? Just go for it! These 15k donuts are so fluffy, it's like eating clouds
qponx
2026-02-25
Discover Doughzen in South Jakarta, a donut shop that will win over even those without a sweet tooth! Their signature is the #SuperFluffyDoughnut, boasting a cloud-like texture that's light and airy, not greasy or overly sweet. For just 15k, you can experience this perfect balance of flavor. Don't miss the highly recommended Berry Cheesy for a tangy and savory explosion. It's the ideal spot for a delicious, affordable break to chill and chat with friends.
In a place like Kamaja in the South area, the one thing it's not short on is coffee shops and all sorts of trendy stores. I was originally just looking for a place to Nongkrong for a bit, but ended up being completely captivated by a tiny little doughnut shop.
Right at the entrance, they boldly displayed their own tag, #SuperFluffyDoughnut. I thought to myself, Anjay, that's some big talk, so today I'm here to see what you're all about and if you're really that amazing!
After one bite, I was immediately like, Mantap!
Seriously, I'm not a huge doughnut fan; I always find most of them cloyingly sweet and greasy. But this one from their shop, I was blown away after just one bite[1]! The dough was unbelievably soft, like eating a cloud, not at all that dense texture that you have to struggle to bite through. The sweetness level was also perfectly balanced, and it wasn't cloying at all after finishing one. Love it, love it❤️.
I randomly ordered a few, and Berry Cheesy[2] was definitely the MVP of the day! The slight tartness of the blueberry and the savory flavor of the cheese, paired with that airy dough, created a full-on explosion of flavors—it was so delicious! My friend who was with me ordered the classic Signature Chocolate[3] and said the chocolate flavor was super rich and didn't taste cheap at all. I heard they also have a Mochi series[4], which has a chewier texture. Friends who love that soft, sticky feel should go for it!
On a more practical note…
While the taste is flawless, to be honest, the atmosphere here is more suited for just to Chill. There aren't many seats in the shop, and the tables are on the small side[5]. If you're thinking of bringing your laptop here to WFC (Work From Cafe), it might feel a bit cramped. A laptop, a cup of coffee, and a doughnut will pretty much fill up the whole table. So, this place is better for a small get-together and chat with friends, or for coming by yourself to just zone out.
Editor's Highlights (Get your little notebook ready!)
📍 Doughzen | Kamaja (It's right inside Kamaja Social Space, very easy to find)
- What to order: For your first time, just go straight for the Berry Cheesy[6]! Trust me, if you don't like it, you can come find me! For those of you who don't like overly sweet things, this shop was made for you.
- How to buy: The prices are very reasonable; a single one is about 15,000 IDR including tax. If you're with a group, just buy them by the dozen; it's more cost-effective[7]!
- Who it's for: Doughnut lovers, people who shy away from sweets, and you, who are looking for a place in the South area to rest your feet and Nongkrong. The WFC crowd should be cautious, unless you're a minimalist worker.
- The #SuperFluffyDoughnut has a cloud-soft dough that melts effortlessly [1], completely redefining doughnuts.
- Berry Cheesy is the MVP! A flavor explosion of tart blueberry & savory cheese, with the airy dough adding amazing texture [2].
- Just IDR 15k each, but buying a dozen is a better deal[3]! An absolute steal for the trendy Kamaja area.
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