This Jakarta shop is a lie! It says 'Delivery Only,' but it's packed inside.
qponx
2026-01-24
Don't be fooled by the "Delivery Only" sign at Rumarica in West Jakarta! This spot is a clever reverse-marketing gem, hiding a spacious and homey dine-in restaurant. Specializing in Manado cuisine, its star attraction is the unmissable Grilled Tuna Jaw (Rahang Tuna Bakar Rica), praised for being juicy and perfectly charred. While the service might be slow during peak hours, the unique concept and delicious food make it a destination worth discovering for yourself.
Girls, I'm literally dying! 🤣 Yesterday, I was passing by Puri in West Jakarta and saw a place called Rumarica (Online Delivery Only). I thought, this name is way too honest, it straight up tells you not to come, just order delivery.
I was just about to pull out my phone to order on GoFood, but then, out of the corner of my eye, I noticed something was off… How come people were continuously walking out looking all satisfied? My damn curiosity got the best of me, so I barged in, thinking"I don't care if I get kicked out." And what I found was, holy cow! It wasn't a delivery warehouse at all; it was clearly a spacious and clean dine-in restaurant with a simple yet modern, homey feel, filled with families and friends having a Nongkrong! I give this reverse marketing a 10/10! 💯
Forget the name, just go in and eat!
After sitting down, I got straight to the point. The main attraction here is definitely the Manado-style cuisine.
🐟 Grilled Tuna Jaw (Rahang Tuna Bakar Rica)[1]: The MVP of the entire meal! Promise me, you have to order this even if you come alone! The tuna jaw is grilled until the skin is slightly charred, while the meat inside is fatty, juicy, and tender. It's steaming hot when you tear it apart. Paired with their special Rica sauce, it's just so Mantap! The portion size is also super generous, more than enough for two people to share[2].
🌽 Corn Fritters (Bakwan Jagung)[3]: Their corn fritters are some of the crispiest I've ever had, not greasy at all, and so fragrant you can eat them on their own. A portion comes with 3 pieces, perfect as a snack or a side dish.
🐟 Smoked Skipjack Tuna (Cakalang Fufu)[4]: I have to be honest about this dish, it's a bit of a"blind box" experience. What I had today was pretty good; the fish was firm with a strong smoky flavor. But I've also heard friends complain that sometimes it's fried too dry. Guess it depends on your luck!
Hold the praise, let's talk about the downsides
Although the taste is undeniable, there are some real experiences I have to share with you:
🌶️ About the spiciness: For someone like me who can't live without spice, even choosing the spiciest Level 2 felt a bit"gentle"[5]. It's fragrant, but it doesn't have that explosive kick. So, spice lovers should probably manage their expectations.
🐌 About the service: When it's crowded, the food service can be quite slow, so you need to be patient. I've also heard friends complain about missed items in delivery orders or wrong dishes being served for dine-in[6], so it's best to double-check your order.
💰 About the price: Overall it's OK, but the pricing for some individual dishes is a bit arbitrary. For example, a portion of Cakalang Fufu is 80k[7], which feels like it could offer better value for money.
✍️ Editor's Cheat Sheet
Finally, here's the ultimate cheat sheet for you, save it now!
- Ordering Guide: If it's your first time, don't hesitate, just go straight for the Rahang Tuna Bakar Rica[8], you absolutely can't go wrong!
- Discount Traps ⚠️: If you see any discount info on apps (like Zomato Pro), you must, MUST, call the restaurant first to confirm the terms and conditions! A follower cried to me about this, saying they excitedly went over only to find out that none of the main courses were included in the discount, Anjay![9]
- Delivery/Dine-in: If you're in a hurry or eating alone, order delivery; their delivery sets are pretty good. But if you want the best experience, I still recommend dining in—after all, grilled fish is best eaten hot!
- Parking: There are plenty of parking spots out front, so it's very convenient to come by car[10], gotta give them props for that
- "Online Delivery Only" is a trick! It's a spacious, full dine-in spot. Clever reverse marketing, makes you curious!
- MVP: Grilled Tuna Jaw (Rahang Tuna Bakar Rica). Crispy skin, juicy, tender fish, special Rica sauce. Pure bliss![1][2]
- Forget the name; it's a simple, modern, family-feel space. Packed with families, friends Nongkrong-ing. Authentic Indonesian life!
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