They say this is the best Martabak in Medan... Here's my honest opinion.
qponx
2026-03-06
Thinking of trying Medan's famous Yurich's Martabak? Get the inside scoop before you go! This takeaway spot is known for unique flavors, but is it worth the hype? Discover why the Spekulos flavor is a must-try showstopper, while the signature Black Orchis can be inconsistent. The article shares essential tips, like upgrading to Wijsman butter for next-level aroma, and gives an honest verdict on whether this popular spot is worth the premium price and potential wait.
On a business trip to Medan, a local friend laid down the law: you haven't really been to Medan if you don't eat Yurich's Martabak. Alright, I had to see for myself just how amazing this "Number One Pancake in Medan," hyped up all over the internet, really is. 🧐
Navigated to the entrance and I was like, Anjay, isn't this just a takeaway window? There isn't even a place to sit down and Nongkrong. But peeking through the glass window, my impression instantly improved! A fully transparent kitchen, the guys change their gloves after making each order, the whole counter is spotless, and the hygiene is maxed out[1]. Seeing this setup, the quality should be solid, right?
Drawn by its looks and reputation, I first ordered the signature Black Orchis (Oreo+Cheese)[2]. The black base was indeed soft, fluffy, and not greasy; it was still soft even when I ate it the next morning[3]. But! Where was the promised molten, oozing cheese? In my portion, it felt like the cheese had "run away from home." I only got a tiny bit on the edges, with almost none in the middle. The quality control is a bit random, my friend[4].
Luckily, I was smart and ordered an extra Spekulos flavor[5]. This one instantly saved the day! The sweetness of the caramel cookie spread mixed with the saltiness of the shredded cheese, paired with the crispy edges, made the texture and layers absolutely Mantap! You can definitely go for this one without a second thought.
The Verdict First, Then the Guide
So, is it worth it? I think "it depends."
When it's good, it's really delicious, but the price is definitely a little pricey for Medan. One Black Orchis costs 92,000 IDR[6], and the cheese flavor with added Wijsman butter is 70,000 IDR[7]. Also, another point of complaint: if you get a Gojek driver to buy it for you, tell them to be mentally prepared. The serving speed is something else, and the staff's attitude towards the drivers... emmm, could be a little warmer[8].
For the Veterans: A Guide to Avoiding Pitfalls 📝
- Ordering Tips: For your first time, if you're afraid of picking a dud, you can try the Spekulos[9] or the classic Black Martabak with matcha sauce combo first. They're consistently good.
- Butter Upgrade: Don't hesitate when ordering, just pay extra to upgrade to Wijsman butter[10]! The aroma and texture will be taken to the next level. It's money well spent!
- Weird Way to Eat It: A local friend taught me this: if you can't finish it, put it in the fridge and eat it cold the next day. They say it tastes even better[11]! I tried it, and the skin becomes more chewy and springy. It really has a unique flavor.
- Choosing a Size: If you're just satisfying a craving by yourself or want to try multiple flavors, the Mini size (5 slices) is enough. For sharing with family, go straight for the Regular (10 slices)[12].
- Lazy Ordering: If you don't want to run the errand yourself, just arrange it via Go-Food[13]. But remember to be extra patient during peak hours; rushing them won't help~
- Spekulos flavor: Sweet caramelized biscuit sauce and salty shredded cheese create a rich, crispy texture. An absolute must-buy [1].
- Black Orchis (Oreo+Cheese): A fluffy, non-greasy black pancake that’s still amazing even overnight [2][3].
- A wild local hack: Chill the Martabak in the fridge. The crust turns wonderfully chewy and the flavor gets even better [4].
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