Google's 4.9 Stars? That's it?! The Real FLOR Jakarta Roast
qponx
2026-01-24
Curious about FLOR Jakarta, the Gunawarman cafe with a near-perfect 4.9 Google rating? This review investigates if the hype is real. While its beautiful Scandinavian interior and photogenic open kitchen are undeniable draws, the food tells a different story. Discover why the famous Hazelnut Cake is a hit but the croissants and coffee might be a miss. Get the real scoop on whether the high prices are justified, plus essential tips on parking and avoiding crowds before you go.
Okay, girls, today let's talk about this super hyped place in Gunawarman, FLOR, which is practically worshipped on Google. Every time I pass by, I see a bunch of people lining up outside to take pictures, with a rating as high as 4.9 stars[1]. I was wondering, what kind of magical place is this that so many people are willing to Nongkrong under the hot Jakarta sun? My curiosity was bursting, so today I went to check it out for you guys!
Looks are everything, but is the taste a mystery?
The moment I walked in, I have to admit, the ambiance is truly Mantap! That clean, Scandinavian style, paired with warm lighting, the vibe is just perfect. What really got me was the open kitchen with its all-glass walls[2], watching the pastry chefs create everything right in front of you. It feels like every dessert is filled with a sense of ritual, and it's super photogenic.
I ordered a few of their signature items based on the hype:
- Hazelnut Cake[3]: The presentation is 100/100! It's shaped just like a real hazelnut, so cute it's criminal. As for the taste... well, imagine a giant, more refined Ferrero Rocher, and that's basically it. It's tasty, for sure, but not surprising.
- Croissants[4]: This one was really... Anjay... The reviews are so polarized. Some people online hype it up as the best in Jakarta, but what I got just made me think,"That's it?". The outside wasn't crispy enough, the inside lacked that buttery aroma, and it was kind of limp. It didn't meet my expectations at all. Maybe I just got unlucky?
- Latte: The biggest letdown of all. I don't know what happened, but this coffee had a weird salty taste[5]… For a second, I wondered if the salt shaker had fallen in. If you want good coffee, I suggest you turn right and go somewhere else.
A bit painful for the wallet, what's value for money?
To be blunt, you're paying for the ambiance and design here. A slice of hazelnut cake costs 84k[6], and a coffee with a croissant is about 80k too. This pricing is definitely on the luxury end for Jakarta's dessert scene. But as for the taste, I personally don't think it justifies the price. If you're a pure dessert lover looking for exceptional flavors, you might be a little disappointed. But if you're here to take photos for your feed and want a Chill vibe, then this place will definitely satisfy you.
A Guide to Avoiding Pitfalls (Wajib Tau!)
Finally, for the girls who want to go check it out, here are some solid, practical tips, take notes!
- 1. Parking Nightmare: The parking spots out front are practically non-existent. Driving here yourself is just asking for trouble. I highly recommend taking a ride-hailing service or just using the valet service[7]. It's only 25k, and it'll save you the headache.
- 2. Space & Time: The shop is very small, and it gets super crowded on weekends and during teatime. Lining up is the norm. Plus, there's a dining time limit (90 minutes)[8], so if you're planning a long chat with your bestie, you might want to pick another spot.
- 3. First Come, First Served: Popular items (like the Ube croissant) are usually sold out by the afternoon[9]. If you want to get your hands on your favorites, you have to go early!
- 4. Not for Digital Nomads: There are no power outlets available for customers[10]! So, if you were thinking of bringing your laptop to work here, forget about it. Heavy phone users, please bring your own power bank
- Instantly charmed by the warm Scandinavian-style vibe! Open kitchen[1] for pastry magic & epic photos!
- Signature Hazelnut Cake[2] is adorably illegal, like a giant Ferrero. Crave that "beauty is justice" taste!
- Google's 4.9-star[3] internet-famous spot: Jakarta's dessert "ceiling"[4] or just hype? Curiosity piqued!
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